For years, we all threw away our trash without even thinking about where it went. The world’s a big place, we reasoned; it’ll go somewhere else.

Now we’re almost completely covered in trash. Plastic everywhere, washing up on the shores, ending up inside the things we eat, ending up inside us.

We forget that it’s really a small world, and getting smaller every day. We’re all connected, only a post or a tweet or an email away.

Which means we can’t just treat others any way we want, especially in our business.

If we do, we’ll quickly become covered in our own trash.

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