There are many definitions for the word “tone.”
The one most important here comes from the Cambridge Dictionary: “a quality in the voice that expresses the speaker’s feelings or thoughts, often toward the person being spoken to…”
The tone of our work, our product, our marketing, the clothes we wear, the vehicle we drive, the way we interact with our clients, all send a message, setting the tone for our interaction.
What we’re saying to our clients starts long before we ever open our mouth.
Better to start off on the right foot than to try to remove said foot from our mouth later.
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