When we meet our clients’ expectations, when we do our job according to the standards, there’s no surprise. Everyone says “Good, you did what you were supposed to do.”

But what if we did something different? What if we invested in ourselves, learning new things so we become smarter, practicing to make ourselves better, spending money to make our product more impressive?

No, those things won’t instantly cause us to make more profit today, but they will deliver something even more important: satisfied customers.

When we exceed expectations, when we amaze and delight our clients, they’ll be the ones who spread the word. Turning satisfied customers into marketers for our business is the quickest way to success, and more profits tomorrow.

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