Target Practice

There are lots of decisions we need to make when we’re operating a business. The most important of these decisions is choosing the right customer.

Our ideal customer will have values that align with ours, appreciate our effort, desire the type of product that we’re delivering, be excited for the opportunity to work with us, and happily pay for our expertise.

If we’re targeting the wrong type of people in our lives, we should always expect to miss our mark.

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