We often get so caught up in telling potential customers why we’re better than our competitors, and why they should use us, that we forget the real reason people spend money.
People don’t really care how great you think you and your product are.
People care about themselves.
Does your product align with their needs? Is there something in it for them? Is your product a great fit for those potential customers?
We all care about ourselves more than anything else in the world, and our customers are no different.
It’s all about them.
Remember that and success is sure to follow.
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