Don’t Get Stuck Following

New business owners are often frustrated by the amount of competition they’re faced with when starting their companies. They (erroneously) think that things would be so much easier if there weren’t so many other companies out there contending for the same business.

And they would be wrong.

Unless we’re creating a brand new industry that’s never before been invented (and really, how many of us are doing that?), we’re going to have competition.

Competition is a good thing. It’s a sign that we’re on the right track. If there’s no competition, then it’s likely that we’re trying to sell something that no one wants to buy anyway.

The question isn’t “How do I get rid of my competitors?” The real question is “What must I do to ensure that my target audience chooses me over everyone else?”

If we care about our clients, follow through on our promises, and deliver unparalleled customer service (in other words, we become the leader in our industry), there’s no doubt who that client in going to choose.

We either lead or we’re stuck following.

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