Striving for Attention

We work hard to get in front of more and more people. We spend all our time (and resources) attempting to show up on the radar of every possible customer out there.

What if, instead, we tried hard to please just those people who would appreciate what it is we do?

Less work. Less stress. Less overhead. More satisfied clients.

Doesn’t that sound a whole lot better?

Trust is worth more than attention.

Seth Godin

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