In business, as in life, we all have to make choices about how far we plan on going to satisfy our clients (and ourselves).
There will be times when meeting spec is sufficient. Deliver exactly what’s needed and move on to something more important.
There will also be times, often important occasions and potential turning points in our careers/lives, when exceeding expectations would be the better choice.
It’s up to us to decide when these moments arise: only we can ascribe value to our precious time. We’re the ones who get to decide when we’re going to meet spec and when we’re going to blow everybody away.
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