People typically spend their time and energy on what’s right in front of them, what’s in their face, what’s on the radar. Most of us don’t think (too much) about someone when we’re not interacting with them.
As a survival instinct, having our mind work in this way has served our species quite well throughout the ages. If our ancestors were deep in thought about someone or something that wasn’t currently “center stage”, they might not see the saber-toothed tiger about to turn them into a mid-afternoon snack.
From a species survival point of view, ignoring what’s not in front of us is a wonderful biological adaptation.
From a business growth standpoint, it’s certain death.
Keeping ourselves and our business front of mind for our clients is imperative for continued growth. We allow our customers to forget us at our own peril.
Out of sight, out of mind. The absent are always in the wrong.Thomas a Kempis
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