In the world of digital business, we often talk about creating a marketing funnel as a way to acquire customers. Simply put, it’s the process of potential customers finding your business and following a path to becoming paying customers. And just like a real funnel, lots of people enter the top of the funnel but only a few come out the bottom (and end up giving us money).
With the help of the internet, it’s become easier and easier to expand the size of the top of our funnel, getting lots of people to discover our business. Using social media and internet marketing magic, we can get as many eyes on us as we’re willing to pay for.
Nowadays, it’s pretty easy to get someone to see our business. What hasn’t changed is how difficult it is to create an offering that’s so amazing that those same people can’t wait to become our clients.
Getting lots of potential buyers into the funnel is certainly important, but it doesn’t mean much if none of them are wowed enough by us to make it through to the other side.
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