Show Your Work

Lots of businesses say that they’re the best in their field. It’s an easy claim to make, and very few consumers are smart enough to ask to see the evidence.

Far too often, in today’s digital world, a post somewhere is all the proof that’s needed.

That works great, if you’re looking to work with customers that aren’t smart enough to know the difference.

However, if you’re one of those business owners that’s looking to work with higher quality clients (you know, the kind that happily pay more money for a better product), you’re going to have to provide some proof that you’re the best.

Remember to always show your work.

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