We’re in business to sell something. Whether it’s a product, a service, or both, we’re all selling something.
But that’s not all we’re selling; we’re also selling a story. The story our clients tell themselves about our product. The story they tell about the work that we do. The story they tell about how much we care about them.
Yes, we’re selling the actual item that we’re providing to our customers, but we’re also selling so much more.
And the better the (whole) story, the more valuable our business.
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