Most businesses do their best to present a clear, forward-facing image, keeping the behind-the-scenes stuff hidden away from their customers. (Think about Disney parks, where you never see any of the day to day operations; it’s all hidden from their guests’ view.)
Ironically enough, some of our clients want to peek behind the curtain, to see how the sausage is made.
It may not be a bad idea to give them that option. While not everyone is going to care, for the ones that are interested in how we got to where we are and what we must do to stay there, giving them a peek behind the scenes may just improve their experience and increase the chances they’ll become promoters of our brand.
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