Records

Knowledge is power.

Attributed to Sir Francis Bacon

I don’t read my own reviews… I read other people’s reviews, though.

Kevin Bacon

Keeping better records is the key to keeping our business.

Knowing where our business is coming from allows us to make better decisions regarding where to invest our marketing dollars. It doesn’t make any sense to spend money on something that’s not working, so we’ve got to keep our ear to the ground and know what’s working for us (and what’s not).

And pour more resources into the things that are producing the best results.