If our job is creating a product for our customers, then it follows that the better our product is, the happier our clients will be (and the fewer problems we’ll have to deal with.)
Unfortunately, when we first start our business, we’re not going to have a great product.
Part of the process of growing our business is providing our clients with a product that’s not really all that good.
Then, we hit them up for feedback.
What did you like?
What didn’t you like?
What would you like to see more of?
Is there anything else you wish I had offered?
Figure out what needs fixing, make those improvements, and put another product out there that’s not really all that good.
And do it all over again.
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