If we offer a product that’s cheaper than our competitors, we should expect that our customers will be tightwads.
If we work with bottom of the barrel people, we should expect that they’ll be quick to roll us under the bus.
If we do the bare minimum that we can get away with, we should expect that people will be disappointed in our work.
If we cut every corner and squeeze ever penny we can from our operation, we should expect to attract likeminded individuals.
If we never try to get better at our craft, we should expect to lag behind our more inquisitive competitors.
All too often we do as little as we can to get by, and are surprised by the fact that we’re having so much trouble.
It shouldn’t surprise us when we’re getting back exactly what we put in.
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