Obviously, it doesn’t need to be said, but the internet has changed everything.
Businesses used to aggressively push their products on us, and we ran to get them before someone else did.
Now, we (the consumers) hold all the power, as we can search an almost limitless number of merchants, looking for what it is we want.
If we’re still pushing in our business, instead of using our quality and experience to lure new customers in, we’re falling behind those new businesses that know better.
Pull is the new push.
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