Persistent Insanity

Many small business owners try their hardest to get business, pressing their potential client base over and over again in attempt to grab some portion of the market share.

Being persistent, they call it.

But trying the same tactics over and over again isn’t the definition of persistence, it’s insanity (and aggravating to boot.)

Insanity is doing the same thing over and over and expecting different results.

Attributed to Albert Einstein

Wouldn’t it be better to keep our eyes on the prize (garnering business) while trying several different methods to achieve the same goal?

Instead of using the same blunt instrument to beat customers into submission, why not change up our tactics, trying different approaches until we figure out which one works the best.

That would be the definition of persistence.

Persistence is having the same goal over and over.

Seth Godin

Share this Post