We all try our hardest to make what we do look easy.
We smooth off the rough edges.
We stick to the script.
We plan incessantly until everything’s perfectly timed to the second.
We’ve got the whole thing down to a science.
But, maybe we don’t have to.
Would it be just as impressive if some of the warts remained?
A peek behind the curtain, so to speak.
When all is said and done, what we think about our process is irrelevant.
What our clients think is the only thing that really matters.
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