It’s a choice that all small business owners have to make:
Are we in business to serve our clients, or to have them (and their wallets) served up to us?
Do we focus on serving others or serving our own selfish motives?
It’s really not that difficult to decide, it just depends on where our loyalties lie; on building a quality brand or building our bottom line.
There’s no reason that we can’t serve our clients at the same time we make money, but we’ve got to remember why we got into this business in the first place: to help our customers solve a problem.
If we focus all our energy on simply serving ourselves, it’s likely that we won’t have to worry about being around long enough to serve anyone else.
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