On Target

Adhering to a standard is not too hard. Anyone that can read (and comprehend) is usually able to do it.

Read. Understand. Follow. Repeat.

Not too hard.

Going above and beyond the standards?

Now that’s hard. Too hard for most people.

Which is fine, because most potential customers aren’t interested in paying for anything more than an average product.

Average products for average people.

That could easily be the marketing slogan for most of our competition.

It’s up to us to figure out if that’s the audience we’re targeting too.

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