New.
This one word is enough to strike fear into the hearts of business owners.
It means giving up a well-worn routine.
It means we’re going to have to relearn something we thought we already knew.
It means that we’re going to have to take some time out of our schedules that we weren’t anticipating.
It means we’re going to have to do things differently.
Some of us bristle against the new.
We’re already fine the way things are.
We don’t think it’s worth it.
We simply don’t want to be bothered.
And, most of the time, we’d be wrong.
Think back to when we got started in our new business. Did we research how things were done 10 years ago and set up our business model based on antiquated techniques and technology?
No. If we were smart, we adopted the latest and greatest, so that we stood out from the competition.
Well, look who’s standing out now.
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