Is Better Better(er)?

Many of the items we buy nowadays (and a lot of the things we are selling) are bigger.

To quote Billy Idol (and his guitarist Steve Stevens, who cowrote the song Rebel Yell): “More, more, more!”

But more isn’t always better. In fact, most companies give us more simply because they’re trying to mask the fact that their products aren’t really that good at all. Super-size it, anyone?

While it’s always nice to get a bit more than we’re expecting (a little lagniappe, as it were), real satisfaction usually comes from getting exactly what it is we’re looking for.

More is not always better, but better is better every time.

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