Down to the Minutia

We see it all around us: some businesses flourish while others flounder. Some people are successful in their endeavors while others languish in mediocrity.

Is there some secret sauce one side knows about that the other side just can’t seem to figure out?

Not really. Most of the time, it comes down to the details; paying attention to the little things, the small features, the seemingly minor sticking points that others can’t be bothered with. Maybe they don’t have the time or the money to obsess over the details. Maybe they can’t, won’t, or don’t care enough to drill down to the minutia.

But that doesn’t mean that we can’t. The big question is will we?

How we answer this question hinges on the type of audience that we’re looking to serve. Are we looking for some sloppy version of a customer who wouldn’t know quality if it bit him in the ass, or are we looking for someone who appreciates all the extra effort, and is willing to pay (often handsomely) for quality?

Better clients call for better effort on our part.


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