The Masses

The best way to get our business where we want it is to make sure that we’re building a certain type of product that’s tailored for a specific audience. Then we can easily communicate what it is we’re doing and exactly who we’re doing it for.

And once we figure out who it is we’re serving, we need to make sure that we don’t let ourselves get hung up on the opinions of people that we’re not trying to serve. We should be obsessing over the feedback of our intended audience, not trying to please the masses.

Our product was never intended for them anyway. 

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