A Market of One

While new business owners are taught to emulate those that have gone before them (which is not a bad way to get a business off the ground), it can put you in a tough position: trying to compete with those same businesses in an already crowded space.

Why not put on our thinking caps and figure out how to offer something that no one else is doing?

Being the only business offering a product significantly cuts down on competition, which is an even better way of doing things.

Being the best in a market of one beats being anywhere else every day of the week.

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