Making the Sale

Online marketing is important. It drives almost every business out there in our always-on world. You’d be hard pressed to find any new business that doesn’t engage in online marketing in some form or fashion.

SEO, click-through rate, A/B testing, organic traffic, automation, keywords, cost per click: it’s a totally new language with a plethora of things to know and do.

We can easily forget the reason behind online marketing: to figure out what our customers want and use that information to design products that meet our clients’ needs.

We can have the most hip marketing scheme in the world, but unless we solve a real problem for our target market, we’re never going to make a sale.


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