As a service provider, our job is to provide information to our clients.
We’re paid for the words we say, so those words are very important. Say the right words, and everyone is happy and content, and our lives are full of joy!
Say the wrong words (or even the right words not fully understood by our clients), and all hell breaks loose.
Isn’t it worth the investment to make sure that we’re using the right words (and that they’re fully comprehended by our customers)?
Using overly complex language in an attempt to impress may make us feel important, but if those same words make our clients feel stupid, or worse, talked-down-to, we’re in for a rude awakening.
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