For the Rest of Their Lives


It’s something we all do, to varying degrees of success.

Maybe it’s time that we rethink our approach: our website, our business cards, our fliers, our advertisement, our social media, our elevator pitch.

Maybe the main purpose of our marketing isn’t to let people know we’re here; maybe it should be to make it abundantly clear that if they don’t hire us, they’ll regret that decision for the rest of their lives.

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