We all work within limits. Limits on the amount of time we can spend on each job. Limits on the size and scope of our work. Limits on the amount of investment we can make on each different customer. Limits on what we can and can’t do under the rules.

The most successful business owners among us are the ones who figure out how to maximize their output while still working within their limits. Ultimately, that boils down to respect. Respect for our limits. Respect for our clients. Respect for our industry, and in the end, respect for ourselves.

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