Lies and Goals

Mindlessness and mediocrity are the currency of our internet age.

To conduct transactions in this medium inevitably relegates us to the level of has-been, a second-rate business owner, a veritable Walmart of our profession.

If we want to rise above the minutiae…

If our goal is to be someone worthwhile…

If we want to offer more then just another version of what everyone else is peddling…

Then it’s up to us to discover exactly what it is we need to be providing to our clients and it’s inherent on us to make sure we do all the little things necessary for us to reach our goals.

The lies we tell other people are nothing to the lies we tell ourselves.

Derek Landy

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