The Least Paid Person

Our success will hinge, as it always has, on the leadership of our (most) junior Marine.

Gen. Charles Krulak

General Krulak was speaking about the Marine Corp specifically, and the armed forces in general, in this article, but just as easily he could have been talking about our business.

The way our business comes across to our clients is contingent on the persona, attitude, and professionalism of the least paid person in our organization.

If we have employees, that person is quite often the forward face our our organization. They answer phones, emails, and messages from potential customers. They’re the person that usually decides how a potential customer is going to feel about our business, and (all too often) whether or not they’re actually converted into a paying customer.

It’s up to us to make sure that the image being presented by that person aligns with what we’ve been striving for all these years.

What if we’re running a solo organization? Our success then hinges on how we function when we’re at our worst. When we’re tired, stressed, aggravated, under the weather (or some combination of these), that’s when our true colors shine through.

Again, it’s up to us to make sure we’re presenting the image we’ve been working for.

It’s up to us.

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