Killing the Competition

We often find ourselves bemoaning the fact that we’ve got to deal with competition.

If only I didn’t have to compete with all these other companies…

But if we stop and think about it for a moment, it’s really a good thing that we’ve got competition. If we didn’t have competitors, it would mean that we’ve chosen to work in an industry that no one wants or needs.

We don’t see too many businesses advertising to cover your house with raw eggs, now do we?

Competition means that there are lots of people with a particular problem, with lots of companies trying their best to provide a solution to these problems.

Maybe, instead of hoping for fewer competitors, we should concentrate on coming up with ways to better solve our customers’ problems.

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