It’s human nature for us to avoid responsibility. Our ancestors realized that if they were never on the hook for anything, then they were never going to be held responsible for failure. Failing your tribesmen could mean getting kicked out the village, so avoiding responsibility is a behavior that’s been reinforced throughout our history.
The problem with this avoidant behavior is that our new connection economy rewards those people and businesses that don’t hide from others (or from responsibility) and punishes those that do.
We can either hide in the shadows, blending in with the crowd and never calling attention to ourselves, or we can run towards responsibility, taking chances and seeking out the rewards heaped on those few willing to risk being kicked out the village.
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