How do I make more money?
It’s a question that we’ve all asked ourselves, at one time or another (or maybe every day). And most of us fall back to the old way of thinking: I’ll just work more hours.
Work for a longer amount of time, doing the same menial job, following the same well-worn routine, producing the same unimportant drivel as everyone else, and we’ll get more money. More hours equals more pay; that’s how it’s always been.
But not anymore. Now we have another option. Now we have data. Now we have an accessible marketplace. Now we have a way for potential customers to compare what we’re doing to the uninspired masses, allowing us to outshine all our “just average” competitors.
Now, we’ve just got to be brave enough to stand out.
If you’re lucky enough to have the choice, it’s worth seeing that you have the choice.
Seth Godin
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