Keep Doing It

Persistence is an often underrated trait.

Quite often, the win doesn’t go to the business owner who’s the most talented, best looking, or incredibly crafty at marketing.

It goes to the person who never gives up.

Who, even when things look the worst, just keeps on going.

Nike tells us to “just do it”, but “just keep doing it” may be a better motto for those of us trying to make it in business.

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