Invaluable Service

One of the drawbacks to growing our business is that we start to work with bigger numbers. We no longer see each client as an individual, as they all meld together to form our bottom line.

No longer a customer, simply a number on a spreadsheet.

It happens to most businesses as they get bigger: they lose that “personal touch” and grow into something more akin to an assembly line, moving customers through the process as quickly as possible.

Whether this happens to us or not depends largely on our priorities. Are we committed to providing a good service, or are we beholden the almighty dollar?

Or, is it possible, to provide a product so extraordinary that our clients can’t wait to reward us for the invaluable service that we provide?

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