Inanimate Customers

It’s pretty straightforward when trying to solve a problem with something in our homes.

Your roof is worn and leaking? Pay for a new roof.

Your water heater isn’t heating the water anymore? Buy a new water heater.

The carpet is dirty, tattered, and torn? Get some new flooring installed.

Solving problems with inanimate objects is fairly easy. It gets much more difficult to solve an issue when people are involved.

Everyone’s got different ideas, different goals, different priorities, and different levels of empathy.

It’s good to remember that we’re not dealing with inanimate objects when we’re interacting with our clients, so plan accordingly.

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