Almost all of us start out improvising.

We’ve really got no idea what we’re supposed to be doing, so we just wing it.

And for some of us, it works. We see some early success. We start to gain some traction.

But, then we keep on going, totally unprepared for what’s coming next.

Improv might be a cool way to start a comedy career, but it’s a crappy way to build a business.

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