Business owners spend a lot of their time hiding.
Designing a logo. Thinking up a cool company name. Working out their color scheme. Coming up with some crazy tag line. Redesigning their website again… for the ninth time.
It’s all hiding. Wasting time on things that don’t really matter that much, just so they don’t have to do the hard part.
Figuring out how to get customers through the door, and how to impress them so much that they bring in the next batch of customers.
That’s the hard part.
The rest is just hiding.
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