The Hacks

Are we hacks?

The title “hack” often carries with it a negative connotation, but it shouldn’t be that way.

A hack is someone who delivers exactly what a customer is looking for, often a little cheaper than everyone else. We need hacks. There are customers out there who are looking for hacks, actively searching them out, wanting to work with them.

But we also need people at the other end of the spectrum; the ones who are doing the work because they love it. They love their jobs. They love the process. They love giving people more than they were expecting.

If you’re one of these people, you’re not a hack, you’re a blessing.

Unfortunately, these high-end people have a tendency to look down on the hacks, despising them for what they do (or don’t do). But it shouldn’t be this way. We can never have good without bad, light without dark, or right without wrong.

Without hacks in our world, two things would happen. One is that we’d never know what truly qualifies as a great product because we wouldn’t have anything bad to compare it to. And two, all those people doing good work would then be stuck working with all those clients who are looking for hacks.

So, if we stop and think about it, hacks are a blessing too. Just in a different way.

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