One way or another, we’re all reliant on someone (or something) else for our business. In the case of home inspectors, we get referrals from real estate agents, previous clients, or marketing online or through social media.
It’s all part of the game.
But, just like us, the targets of our marketing have busy lives and are easily distracted. They quickly forget that they’re part of the game, and it’s up to us to remind them.
Marketing is a 24/7 enterprise. We need to stay top of mind.
There’s a reason we see McDonald’s billboards everywhere we go. It’s not because they want us to buy a Big Mac that very minute (although, they’d love it if it worked out that way). It’s because they want to keep their brand in front of us; keep us thinking about them all the time.
Whether we enjoy fast food or not, we can’t argue with success.
Stay top of mind. Don’t forget to play the game.
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