When we start a new venture, it’s tempting to do all our homework first: to try to figure out exactly what it is that everyone wants, asking questions, taking polls, sending out surveys, conducting interviews. Over and over again, round and round we go, doing the dance and gathering the data.
While the importance of knowing our customers can’t be emphasized enough, sometimes we’ve just got to throw caution to the wind and take a chance.
Sometimes it’s better to just jump in the car and go, charting out a new path on our own.
Once we know where we’re going, then we can look over our shoulder to see who was adventurous enough to follow us.
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