Necessary Evil

Marketing. Rarely is it someone’s favorite thing about running a business, but it’s a necessary evil if we’re to run a successful one.

To make matters even worse, marketing isn’t really there to book us any business.

Marketing has one primary goal: to create an awareness of our company. It’s there to help us develop a relationship with our potential clients. It’s there to increase the level of trust our customers have in our abilities. It’s there to build confidence in us and our brand.

We’ve got to do everything we can to make sure that our marketing efforts are successful. Only then will our customers have confidence in our ability to solve their problems, and only then will they hire us.

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