We’re often asked what we do for a living. It’s a standard ice-breaker question whenever we meet someone new at a party or event.
What we don’t realize is that the success of our business often comes down to how well we can articulate what it is we do.
Answering someone’s question at a birthday party doesn’t really matter that much. (Hell, you could tell them you’re a shepherd if you don’t feel like answering questions about your real business!)
But being able to effectively express exactly what it is we’re providing to our customers is essential in running a business. Whether it’s on our website, in our social posts, on an old-school business card, or in person, being able to clearly communicate our usefulness to potential clients is essential to our success.
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