It’s a question that all new business owners ask:
What can I do to compete against all the other companies out there that are already doing what I do?
Maybe the answer isn’t to try to figure out some special sales gimmick to try and corner an already crowded market.
Maybe we just need to create our own market; one in which we’re the only service provider out there.
If we’re the only one offering what it is we do, whether that’s a unique product, a different service, or simply the top of the line, best in class solution to the client’s needs, then there really isn’t any competition to worry about, is there?
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