It’s easy to show up.
It’s easy to do our job.
It’s easy to check the boxes.
It’s easy to take our clients’ money.
It’s easy to be there in body but not in spirit.
It’s easy to be just another person running a business.
The hard part is actually trying to do something that matters.
Going above and beyond the call of duty and giving our customers something that they’ll remember long after they read their credit card statement; that’s the hard part.
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