Up or Down

When we’re the only game in town, things are sweet. Our life is easy. Everything seems to be going our way.

But, if we’re having even a modicum of good fortune in our business, we won’t be the only game in town for long. Nothing gives rise to imitators more quickly than a successful business venture.

Build it and they will come… to challenge our position. They always do.

At that point, there’s only two ways for us to go: up or down.

We can up our game or we can go down on our prices.

Which way we go is entirely up to us.

Be ready, because they’re gonna come.

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