In every walk of life, there are people who take the easy way out. In politics, in sports, in business, and in personal relationships. Shortcuts are everywhere.
When we take the easy way out, we’re giving in. We’re saying that we’re not good enough to compete on an even playing field, so we’re going to bend the rules a bit to help us out.
We’re going to cheat.
Once someone starts down that rabbit hole, we’re all going to suffer the consequences. Once someone gives in and does something that’s supposed to be someone else’s job, just to get the upper hand, just to get noticed, just to get a foot in the door, it’s all downhill from there.
Stick to your guns. Hold your ground. Stand tall. We don’t have to stoop to someone else’s level to be able to compete.
If we’re not getting the results we want, why not step back and examine our own process? Our first step should be to figure out how to make our offering more appealing to our target audience, not to figure out how to undercut our competition by selling our soul.
We shouldn’t try to gain an advantage by doing someone else’s job. We should just figure out how to do ours better.
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