It’s hard to do something that matters.
In our McDonalds fast food, drive through ATM, DoorDash, buy now, pay later, instant gratification world, no one wants things done right. They just want it right now.
Give the people what they want. Or, at least that’s what we’ve been conditioned to think.
Don’t let them fool you. There are customers out there who want to buy something worth having. There are people who are interested in getting a superior product. There is a market for quality.
Yes, it’s certainly easier to produce your billionth Big Mac, but will you be able to look yourself in the mirror knowing what you’ve been doing to your customers?
Producing quality will always be harder. That’s why so few people choose to do it. Which means that, by default, we’ll have less competition when we choose to go above and beyond.
And we’ll feel better about ourselves when we do.
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